It is true that people chase content first and then think about the functionality of a platform. But the competition in the video streaming industry is high. That’s why a business should do everything it can to increase customer retention rate. The functionality may boost the performance of video streaming platforms a lot.
Just imagine that there are two platforms that offer similar content. But one of them also provides users with a recommendation engine and multiple profiles from one account, and the other one doesn’t have that.
The other is a simple platform with videos. It doesn’t save information about the user’s viewing history. And a user needs to look for a video they have been watching every time they visit the website. They also don’t have a recommendation engine and usually spend a lot of time finding a new video. There are more chances that the first platform has a base of regular customers.
So, what features can you add so that users love your VOD platform?
Here is a list of our ideas:
#1 Multi-platform functionality
Fewer people will use your platform if it is available only on a computer. Many people don’t have computers today. They use smartphones or tablets. They don’t need computers.
Also, many people prefer watching videos on smartphones at home, on their way to work, or while sitting in a cafe. They don’t always take their laptops, and a smartphone is their only device to access beloved videos.
By providing users with a such OTT solution as an application for each device, you can increase user experience. People will be able to watch your content on smartphones, laptops, tablets, and Smart TVs.
Multi-platform capabilities also allow families to end constant battles over the remote control and who is going to be in charge of it. Instead, they can watch videos simultaneously on several devices. Everyone can have their own account to access a platform.
#2 Multiple profiles on a single account
This is also what will help families stop arguing and find peace. The multiple profiles feature allows viewers to purchase one account and let each family member use it. Everyone can create their profile within one account.
As a result, there are many profiles that offer personalized video content, and these profiles are connected to different devices. They usually save the viewing history of users and then offer videos based on what a person has already watched.
So, each family member can use one account and create a personalized profile. What is more, purchasing an account with multiple profiles tends to be cheaper than paying for a single account for each family member.
#3 Recommendation engine
The recommendation engine allows viewers to always have a video to watch.
Imagine that a person comes home tired from a long day at work. They want to watch something that will let them unwind or have fun. Instead of wasting time searching for a video to watch, they just look for recommendations and choose a video from there.
Recommendations are based on those videos that a user has previously watched. Artificial intelligence analyzes this data and creates a list of videos a user might like.
By implementing a recommendation engine into your video streaming service, you can create a personalized experience for viewers, which people usually like.
These are not all the features that can help you skyrocket your platform’s performance. But they can help you increase user experience and engagement with it, which is also essential for a business.
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