Techia
  • Tech
  • Business
  • Reviews
  • Social Media
  • Game
  • Crypto
  • More
    • Mac
    • Mobile
    • Computer
    • Entertainment
    • Gadgets
    • Lifestyle
  • Contact
No Result
View All Result
Techia.net
  • Tech
  • Business
  • Reviews
  • Social Media
  • Game
  • Crypto
  • More
    • Mac
    • Mobile
    • Computer
    • Entertainment
    • Gadgets
    • Lifestyle
  • Contact
No Result
View All Result
Techia
No Result
View All Result

Home » Digital & Social » New Methods Used by PPC Agencies to Boost Conversion

New Methods Used by PPC Agencies to Boost Conversion

by Adam Wood
October 22, 2020
in Digital & Social
4 min read
New Methods Used by PPC Agencies to Boost Conversion

One of the prevailing myths about pay-per-click (PPC) advertising is that it is a waste of time and money because nobody clicks it. Unfortunately, the misconception still exists today, especially among businesses or organizations that have not tried the method themselves. While organic search has its advantages, e-commerce websites should seriously invest more in their PPC campaigns. 

A ppc agency now has more methods to choose from when crafting a paid search strategy for their clients. These formats have been proven to be very effective in targeting potential customers and funneling them to the client website.

Here are only some of the techniques used by PPC services:

Table of Contents

  • CTC 
  • App Download
  • Remarketing
  • Chat 
  • Email 
  • Product Listing 
  • Bottom page ads 
  • Map Ad Extension
  • Reverse engineering 
  • Segmenting 
  • Conclusion 

CTC 

It refers to the click-to-call sponsored ad. Just like the name suggests, when the customer clicks on your ad, they will be redirected to your hotline for you to take their call. It will promote faster transactions since they will be able to talk to your customer care representatives immediately.

App Download

You can display your app to mobile users using this targeted ad. Google algorithm will automatically detect the device of the user then recommend the appropriate gaming mobile app for it. Once they click on the ad, they will be directed to Google Play or Apple Play, where they can download the app.

Remarketing

Once the customer has visited your website, you can then track them using a cookie. Whether searching on Google or visiting their social media pages, you can follow them around using banner ads when they input the relevant keywords. 

Chat 

The method is a variation of the CTC. In this case, the customer can engage a chatbot or a customer representative to help them find a solution for their concern. The system is fully automated and will be activated with the relevant search. 

Email 

Another variation of CTC and chat ad. Through this method, customers can email your business right away or provide you with their email. 

Product Listing 

If the customer searches for “sneakers”, a large image of your product will be displayed on top of the search engine results page. They are more likely to click on your sponsored ad, especially if you entice them with discounts and freebies. 

Bottom page ads 

Google ads are typically found on top of organic searches. However, if customers still could not find anything they want as they scroll down the page, your ad is the last thing they see before going to Page 2. 

Map Ad Extension

When a prospective customer will do a local search, your business address and the map to your location will show up on the results. The hyperlocal search only works for customers near you. It is perfect if you are new to the neighborhood and want to introduce your business to the community.

Reverse engineering 

The usual customer funnel path starts with brand awareness, but it takes time to nurture the relationship from awareness, lead generation, engagement, to conversion. By reverse-engineering the process, the PPC agency can track the customer journey from the way they consume data to the time they purchase an item from your website. It is where data analytics will come into play. With the data at your disposal, you can skip a few steps and go directly to the acquisition stage. 

Segmenting 

The segment is a feature in Google Ads that is often overlooked. You can check the categories according to specific sections for even higher accuracy. You can track and analyze the conversions. For instance, you can target specific devices when your data analytics point to higher purchase rates on smartphones compared to desktops. Finally, you can also see how your target keywords perform when they occupy the Top 3 results on the search engine results page (SERP) compared to when they are ranking from Top 4-10. It will help you rationalize your budget by studying the click-through-rate. 

Conclusion 

The ppc agency is not restricted to only one method for your paid search campaign. The best course of action is a blend of multiple strategies for much improved results. In some cases, they will combine paid search and organic search to hit your goals. 

Most people are not aware that paid search is an effective tool if you are targeting ready buyers. Paying for keywords with high commercial intent will yield results because of the excellent click-through-rate. For example, studies have shown that customers who are ready to buy are 65% more likely to click on the PPC ad than organic search results. Check out Techia for more informative articles.

ShareTweetShare

Related Posts

is whatsapp social media
Digital & Social

How Social Media Is Hurting Us

Very few will refute the claim that social media is, indeed, one of the most...

April 16, 2022
Mind Mapping Tools
Business

What Is Semantic SEO? And How It Completely Changes Your Approach to Content

No matter how great your content is, if you don’t get it optimized for search...

May 24, 2022
Next Post
domain-authority

Best Bulk Domain Authority Checker Tool Available Online

Fresh Talents

Companies Eye Rural Areas to Tap Fresh Talents

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

IDM Serial Key

Free IDM Serial key 2020 Download Updated Keys

June 25, 2020
instagram says i have a notification but i don t

Instagram Says I Have A Notification But I Don’t How To Fix It

February 6, 2022
buffstreams

Best BuffStreams Alternatives Sites In 2022

September 13, 2022
MS Office 2007 Product Key

MS Office 2007 Product Key In 2021 With Full Working

April 21, 2021
Volokit

Best Volokit Alternatives In 2022

September 9, 2022
Working Free Kaspersky Total Security 2020 Keys

Working Free Kaspersky Total Security 2020 Keys

June 26, 2020
online business communities

Top Online Communities for Entrepreneurs and Startups

February 11, 2022
  • Techia
  • About
  • Write For Us
  • Contact
  • Privacy Policy
  • Sitemap

© 2022 Techia - Latest Tech and Gadgets News

No Result
View All Result
  • Tech
  • Business
  • Reviews
  • Social Media
  • Game
  • Crypto
  • More
    • Mac
    • Mobile
    • Computer
    • Entertainment
    • Gadgets
    • Lifestyle
  • Contact
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
Go to mobile version