Some companies are fully integrated into their SMS marketing campaigns, while others are just starting. According to a survey conducted by ScanLife, almost everyone in the world uses their mobile phones while they’re shopping. This means the proper use of SMS marketing can be profitable.
When you have already been on board with using SMS for marketing but are looking to increase your success rate, follow some of the tips below.
1. Put Together an SMS Marketing Team
You’ll need a team of experts to implement and manage large SMS marketing campaigns. There are a variety of roles that will require varying expertise and experience to get the most out of them. The various areas of SMS marketing need to be coordinated to achieve maximum results. Having a cohesive team will help you get the most out of your SMS marketing efforts. If you need help with your marketing campaigns, hire a competent, professional SMS marketer like the ones found at Podium.
2. Learn About Your Customers
Use a customer relationship management (CRM) app to measure the success of each campaign. By analyzing purchase history and demographic data, you can send targeted SMS messages to the right customers. The CRM application can be used to target your customers in groups based on their buying preferences. For general promotions and sales messages, you can schedule messages to go out to everyone on your SMS lists.
3. Write Clear Messages And Utilize Call-To-Action
To effectively communicate with customers, send 160 characters per message. It should be written in plain English and should avoid abbreviations and all caps. Use specific dates and expiration dates in your messages. Having a specific date helps motivate people to act, as it shows that you care about their interests and provides enough incentive to provide them with enough information.
Calls-to-Action can be used to increase the engagement of your SMS marketing texts. Some examples include “show this text”, “click here” and “text-to-win”. These can help you convert messages into sales.
4. Timing Is Important
SMS is all about immediacy, and it takes around 3 minutes for people to open a message and read it. Promotions and sales events are most effective when they’re last-minute impulses. Be careful not to send out messages too early in the morning. You may find you anger some of your potential customers.
Use SMS timing to find out the best time to deliver a message to a specific target group. This technique goes beyond the region and demographic data and can be customized to optimize results.
5. Focus On Converting Customers
Your best clients are those who are loyal and who buy consistently from you. Having this group of customers put into priority message lists is a smart strategy to grow and develop your brand. Treat them as VIPs and send them more detailed SMS marketing questions than they usually receive. Also, give them special offers and discounts to keep them loyal.
Regardless of the type of company that you own, there’s no doubt SMS marketing can be maximized by investing in a dedicated sales team and creating effective messages. Companies big and small can benefit greatly from using SMS for marketing.
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